Introduction
Welcome – start here
Things To Do Before You Get Started With Facebook Ads
Setting Up Facebook Business Manager
How To Decide How Much To Spend
How To Verify Your Domain And Set Up Aggregated Events On Facebook
Anatomy Of An Awesome Ad
Setting Up Ad Accounts, Organic Strategies & Page Insights
Set Up Your Account
How to set up Catalogue Manager & Product Feeds
How To Set Up Custom Conversions & Use Correctly Post iOS-14.5 Changes
How To Create & Identify Winning Audiences
Ad Metrics
Columns That Show You The Metrics You Should Be Interested In
How To Diagnose Your Catalogue & The Basics Of Your Funnel
Types Of Campaigns
Dynamic Product Ads (DPA) Walkthrough & Deep Dive
How To Set Up A Conversion Campaign The Right Way
How To Set Up A Evergreen Competition Ad Using Messenger
How To Set Up Lead Gen Ads via Messenger
Lead Generation Strategy – Booked Call Retargeting Via Messenger
Lead Magnet Campaign Creation
Types Of Ads
How To Create Product Set & Your 1st Dynamic Product Ad (DPA)
Retargeting
BOF Dynamic Retargeting Using Offer
Bottom Of Funnel (BOF) Conversion Campaign _ Take Ten Discount Offer
Cheap Reach Campaign Reactivating People Who Have Shown Intent But Have Dropped Off Your Funnel
Loyalty Retarget Strategy